Algoma Financial Group has been a leading insurance brokerage serving Northern Ontario communities since 1941. With continued expansion over the past 75 years, our clients’ best interest has consistently been our focus. We are professional, courteous, and knowledgeable and we are here to provide you peace of mind.

Our PEOPLE:

We recognize that producing excellence would not be possible without our people. Developing our brokers and advisors through continuous education and in-house learning means we are knowledgeable and experienced, and are always here to provide you with trusted advice. Click here to meet our team!

Our PRODUCT:

Having built strong relationships with numerous reputable insurance companies, we have a variety of products and services to choose from. Whatever your insurance needs and financial goals are, we will find a solution for you.

Our TECHNOLOGY:

We are continuously discovering new and better ways to service our clients through telephone, mail, email, and face-to-face communication. We will let you choose how we can best service you.

Lastly, we would not be where we are today without the communities we serve, and for this we take pride in giving back. Not only does Algoma Financial Group sponsor various organizations and events; our Commercial Lines, Personal Lines and Financial Services teams proudly spearhead numerous ongoing initiatives to help those in need in our community.

Algoma Financial Group is a full-service insurance brokerage and financial services company. Your peace of mind is the key to our success.

Our Mission & Vision

To be a leading Insurance & Financial Services organization by enhancing client relationships based upon trust and expertise, while delivering outstanding services and financial solutions to our clients and business partners.

Our Core Values

  • Focus on Clients — Our goals are met after the needs of our clients have been satisfied;
  • Belief in People — Promote and facilitate the continuing education of our employees;
  • Integrity — Follow the highest Standards from Ethical, Legal and Professional bodies;
  • Commitment to Excellence — continuous pursuit of higher quality in all operational areas;
  • Enhancement — To further enhance communication, technology, innovation and performance to facilitate exceptional business and client relationships;
  • Community — Be a responsible corporate citizen by providing physical, moral and/or financial support to key community organizations including health care, education, sport and cultural segments;

Algoma Financial Group has been guiding people in Sault Ste. Marie and surrounding areas since 1941. We’re comprised of: Algoma Insurance Brokers Limited and Algoma Financial Services Limited.

AFG building and sign
Our building at 855 Queen Street East, Suite 200. Drop by and say hello!

Over the last decade, we have expanded our product line with the establishment of Algoma Financial Services Limited which has enabled us to guide our clients to Individual Life and Small Business Group Insurance along with a wide variety of wealth management products.

Algoma Financial Group began building relationships with Northern Ontarians with Algoma Insurance Brokers Limited; currently one of the largest independent insurance brokerages in Northern Ontario.